From strategic planning to comprehensive analytics, across digital media platforms, on a local to international level. This is how we ROI.
Research and Planning
We help to not only define or refine your target audience, but also set up ways to track and analyze data about your audience’s habits, and more.
- Define Target Audiences and Objectives
- Identify Reach and Frequency
- Media Consumption Habits
- Develop Media Recommendation
- Site Analytics Set Up
- Site Tagging
- Audience Segmentation
Strategy Development
Once you know your target audience, do you know the most effective way to reach them? We help with not only targeting–by age, behavior, gender and more–but also selecting the best platform–or platforms–for the task.
Ad Formats
- Connected TV
- Display
- Mobile
- Native
- Paid Search
- Paid Social
- Podcasts
- Programmatic TV
- Streaming
- Video
Campaign Management & Measurement
We can handle everything from pacing to reporting and more. We’ll help analyze results in real time with the goal of turning an already effective campaign into something truly spectacular. We love overanalyzing.
Manage
- Campaign Pacing
- Platform Management
- Optimization
- Recommendations
- Detailed Summaries
- Reporting & Analytics
- Search Engine Optimization (SEO)
Measure
- Impressions
- Reach
- Click Rates
- Engagement
- Conversions or Key Actions
- Site Traffic
Analyze By
- Ad Format
- Strategy
- Ad Size
- Creative Message
- Device
- Market
Consulting
For those who do not need full hands-on support, we offer a number of consulting services to support your team where you need it most.
- Site Analytics
- Brand Building
- Development
- Vendor Research
- Vendor Selection
- Strategic Planning
- Traditional Media including OOH, Radio, Television and Print